This project won a Creative Conscience Gold Award for Digital Design.
The concept is based on the fact that we can learn the lyrics to a song after only two to three listens. Early years learning is a prime example of the effectiveness of this method of learning; when you recite the alphabet, it's to a tune. 'Wrapup' takes this method and applies it to more adult, complex topics, providing an easily accessible format to learn to a wider and more mature audience.
I decided that the best way to explain the app was to make a song about it and in doing so, validate the effectiveness of this method of learning. The app acts as a hosting platform for people to view and upload educational songs: 'Wrapups'.
Advert / Explainer video:
Example 'wrapup' (educational rap):
Stills of the app prototype:
